Understand the target audience: Know more about your target audience and their wants or needs.
Define your unique selling proposition: Define your unique selling proposition and what makes your brand unique.
Determine the marketing communications mix: The channels you will use to reach out to your target audience.
Define branding elements: Branding elements include brand name, brand logo, etc.
Determine success parameters: Determine success parameters like website visits, number of backlinks acquired, etc.
Determine the types of messages: Determine the types of messages you wish to convey to your audience, like informational, promotional, etc.
Communication strategy agency
Lets Build Brands helps brands plan and execute their communication strategies.
BRAND COMMUNICATION STRATEGY
Brand communication strategy refers to a combination of strategies like advertising, social media, buyer personas, etc.
The messaging is the kind of style adopted by the brand while communicating with its audience. E.g formal or conversational tone of voice may be chosen by the brand. Styles of communication like neutral, optimistic, pessimistic, etc. can also be used.
The content strategy covers how the content will entertain/add value to the reader. The creative strategy refers to the visual stimuli that must be used for the brand. Both the content and the creative strategies must help meet a specific goal.