Videos and motion graphics catch the attention of viewers like no other creatives. Moving content in the form of videos grabs onlookers' attention and provides an opportunity for brands to communicate better with their audience in an enriching and engaging manner. This is due to the engaging nature of a video as it engages not just the visual senses but also the auditory senses. Furthermore, since the visuals keep changing, it keeps the viewer alert and engaged.
The importance of video marketing cannot be ignored as it is now a critical part of a brand’s digital marketing strategy. In fact, according to HubSpot, 90% of users state that watching a video about a product is helpful in the decision-making process. (purchase decisions). As per research, brands that engage more senses of its customers or users, are the most remembered or recalled ones. (vision and auditory senses are engaged). Hence, brands prefer to use video communication than static creatives.
What is video marketing?
Video marketing refers to videos by a brand to promote a specific product/service. A video that resonates with a brand’s target audience helps familiarize the audience with it, educate the audience, and increase the brand’s level of engagement across social media channels.
Benefits of creating a video marketing strategy
With a high volume of textual content being pushed out on social media platforms, videos provide a break to individuals who need an escape from the monotony of solely textual content. According to research by Microsoft, humans lose concentration after 8 seconds, mostly due to the impact of media. Hence, videos are the perfect tool for engaging them quickly.
Here, we’ll discuss the 7 benefits of creating a video marketing strategy for your brand.
Help brands stay competitive
Many businesses sell similar or identical products/services in today’s era. Gone are the days when a high-quality product or service alone would help a business gain revenue. A proper marketing strategy is required to help brands promote their product/service and increase visibility.
Video marketing helps brands stay competitive by explaining their offerings more engagingly than brands that rely on text alone. Videos increase brand recall, and statistics show that videos generate the second-highest number of leads. (after research reports)
Build Curiosity
Videos help build curiosity. For example, a video could tell a story and make him/her want to know more about how the story will proceed. Viewers may also be curious about the product/service a company advertises in a promotional video.
Help engage viewers
Videos can help engage the target audience by using the right hook and main message of the video. In addition, the combination of motion graphics and audio helps viewers connect better with the product since multiple senses (sight and auditory) are engaged. Hence, it intrigues viewers and quickly grabs their attention.
Build Trust
While using videos as a part of the brand’s digital marketing strategy, videos of multiple types can be leveraged, like testimonials and videos explaining the benefits of a product/service. The videos can build trustworthiness as multiple people in the brand’s audience may be visiting the brand’s website for the first time.
Helps with Search Engine Optimisation
Using video on your website encourages viewers to stay on the brand’s website for a long duration, reducing the bounce rate (the percentage of single-engagement visits to the website/ the number of visitors who visit a website without visiting any other page on the website). In fact, according to statistics by Forrester Research, video is 50 times more likely to get organic page ranks in Google than plain search results.
Help Explain Complex Information
By using videos, brands can simplify explaining complex information. This will help the target audience obtain more clarity about a product/service by a brand and its benefits. One example is a brand explainer video by a brand providing GST management solutions. The video may discuss GST return filing for people who do not have adequate experience in the field.
Encourage users to share content
A user is more likely to view a video than read a piece of text, hence encouraging shareability. In addition, the right message and hook can make the video “fun to watch” for the brand’s audience.
Conclusion
We hope you have a better understanding of the importance of video marketing and hence would adopt this in your forthcoming marketing campaigns. Lets Build Brands offers multiple services to brands wishing to grow their presence in the digital space. Click here to know more about our services.