SEaRCH ENGINE OPTIMIZATION
SEO is the process of optimizing the search result ranking of your website by improving the quality of content on your website and other third party websites, which in turn helps in improving the quantity of traffic visiting your website.
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SEO is important to help improve the quantity of traffic visiting your website. When more prospective customers/leads visit a website, the chances of them turning into customers also increase.
Reporting & Analysis
Seo Content Creation
Anything on the main website of a company counts as on-page SEO. The aim of on-page SEO is to optimize parts of the website that are within a person’s control. For example, blog posts and website content describing the product/service are examples of on-page SEO.
Off-page SEO refers to actions taken outside a company’s website that impact the website’s ranking in search engines. The aim of off-page SEO is to build website authority and earn backlinks. Social media marketing, guest posting, unlinked brand mentions, and influencer marketing are examples.
Keyword research refers to finding and analyzing specific search terms that a user enters into search engines. The purpose of keyword research is to provide insights regarding the queries people are searching for on Google.
Technical SEO ensures that the website meets the technical requirements of search engines. Crawling, indexing, rendering, and website architecture are parts of technical SEO. Site speed, hosting, and XML sitemaps are some factors that affect technical SEO.