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5 Twitter Marketing Tips for Businesses

Updated: Jan 23, 2023

Twitter is a growing social media platform on which businesses can keep themselves up-to-date regarding trends and conversations that are taking place all around the globe. For businesses, Twitter is a social media platform through which they can build an audience and start conversations with their audience.

We’ve listed 5 tips that businesses can use while using Twitter for digital marketing. Read on to learn more about them.

Twitter Marketing
5 Twitter Marketing Tips for Businesses

  • Can be used for short company updates

Unlike other social media platforms, Twitter has a character limit of 280 characters. Hence, brands can use Twitter for purposes like brand announcements (announcing a new product/service that has been launched), updates about the company’s growth (for example, the company may have been funded by an investor), etc. Crisp, to-the-point messaging is the unique selling point of Twitter.

  • Helps brands run advertisements for their audience

Running advertisements helps brands boost their visibility and obtain more relevant leads for their company. For example, brands can run image or video advertisements relevant to their product/service offerings or Follower advertisements to increase their visibility.

  • Twitter Search helps you know about trends and competitors

The knowledge of trends in the industry and the new things that a brand’s competitors are doing can help them modify their marketing strategies. Twitter Search helps brands obtain new insights if they are active on Twitter and follow their competitors and news sites that post content relevant to their industry.

  • Twitter Communities help brands engage with followers

One way through which Twitter is able to differentiate itself from other digital marketing platforms is Twitter Communities. Twitter Communities help provide people with a special space where they can connect with each other and engage in relevant discussions specific to their industry. These communities are led by community moderators who create the rules and invite people who they feel will be able to best contribute to the conversation.

  • Twitter helps industry leaders build authority

Twitter is a platform for influential people like industry leaders, politicians, actors, and more, who become trendsetters by writing about industry trends and bringing their unique insights about the industry on the platform. This influence has been developed through the combination of their skills and experience over the years, and hence people follow them and engage with their posts. Such followership helps them build authority in their domain by sharing useful information or making important announcements on this platform.


Through the knowledge of the above 5 Twitter marketing tips, you will be able to promote your brand’s offerings in a better way. Follow them and start using Twitter efficiently for digital marketing today.

Let’s Build Brands is a marketing agency in New Delhi helping firms create and execute marketing strategies that help brands grow. If you wish to learn more about the services offered by Let’s Build Brands, head over to this page.

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