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How to Create a Brand Guide for your Company

Updated: Apr 25, 2023

In today’s era, Instagram has become a popular platform that people use, giving businesses the opportunity to promote their products/services on it. One of the most popular features on Instagram is Instagram Reels. In this blog post, we’ve written about how you can use Instagram Reels in your business.

Instagram Reels
How to Create a Brand Guide for your Company

What is an Instagram Reel in Instagram?

An Instagram reel is a short video with a maximum duration of up to 60 seconds which is a famous and common content form used by content creators on social media. These reels may be educational, informational, or entertaining.

Now that you know what Instagram Reels are, it’s also crucial to know more about their importance. In this blog post, we’ve discussed the importance of Reels, how to make Reels, and the Do’s and Don'ts of using Instagram Reels.

How to make Instagram Reels

If you wish to create Instagram Reels, there’s a systematic process you must follow. Here are the steps you need to follow to create Instagram Reels:

  • Open the Instagram application on your mobile phone.

  • Click on the + button in the top right corner.


  • Select ‘’Reels’’ from the post formats that show on the bottom of the screen.

instagram reels

  • Record a reel up to a maximum duration of 60 seconds.

  • Add any music or special effects that can help enhance the reel’s quality and experience of the viewer.

  • Add the caption for Instagram Reels that relates to the main content in your reel. Next, add the relevant trending hashtags for Instagram Reels. You can explore the trending hashtags by heading over to the ‘’Explore’’ page on Instagram and watching the Reels shown. Take a look at the kind of hashtags used in the reel and whether you can use them for your business.

The importance of Instagram Reels

We’ve listed why Instagram Reels are important in this blog post. Read on to learn more about them.

  • Short 60 seconds crisp and engaging content

In today’s fast paced world when there is so much content to be consumed, the viewer’s attention span is very short lived. In order to cope up with this challenge, short, crisp and engaging content is the best form of content to keep your audience engaged and informed. And Reels is one of the best content pieces that serve all these requirements.

  • Help showcase products/services

Videos attract and engage the target audience more than any other content form - static images, gifs, text, etc. Reels help showcase products/services within a time of up to 60 seconds, hence quickly capturing viewers' attention. In addition, music, special effects, and other features in Reels help evoke curiosity in the viewer's mind and quickly grab their attention.

  • Behind the scenes/ sneak peek into the company processes

In every firm, there is a specific process that is followed to ensure that products/services meet client requirements. For example, a coffee company may follow a specific manufacturing process before packaging it and create reels or static image-based posts to showcase this process. This is often also referred to as BTS (behind the scenes) and gains tremendous engagement as a content piece from the audience.

  • Add value to the company’s audience

Even before a purchase is made, your target audience must feel that you are offering something of value to them. Here, reels provide an opportunity to share educational content. For example, a firm offering income tax filing services can post educational reels about multiple aspects of tax filing to attract the attention of its audience.

  • Encourage shareability

According to statistics, people are attracted to video more than text. Hence, people are likely to view Reels multiple times and hit the ‘’Share’’ button. The more a particular reel is shared, the more people are likely to visit your profile. You can convert profile visitors into leads by regularly posting Reels on Instagram.

  • Ensure discoverability

After creating Instagram Reels, specific trending hashtags for Instagram Reels are added to them. Hashtags encourage the discoverability of a reel and increase the chances that the reel will get the views that companies desire. Top Reels are also displayed on Instagram’s ‘’Explore’’ page.

Do’s to ensure while making Instagram Reels

  • Ensure proper lighting

While creating Instagram Reels, ensure that your face/the objects in the reel are visible. In addition, proper lighting ensures that your video is of high quality and increases the chances that your reel will engage viewers.

  • Ensure your reel is relevant to your audience

While Reels are fun to make, a common mistake companies make is not ensuring that their Reels are relevant to their target audience. Hence, ensure your Reels are not off-topic, or else your target audience may get confused about what your Instagram account truly represents.

  • Use the right hashtags and caption

While making a reel, you must use the right hashtags to help your brand get discovered. Focus on hashtags that are narrowed down and related to the content of the reel you post. The more narrowed down your hashtag is, the easier it will be for your reel to get discovered.

Don'ts to ensure while making Instagram Reels

  • Don’t ignore music trends

While you shoot a reel, there is certain music you can add, based on what is trending. Hence, you should not ignore trends and view the Reels on your ‘’Explore’’ page to understand what is currently trending on the platform.

  • Don’t ignore text positioning

After you shoot your reel, ensure that the text is placed at the appropriate locations in the video. If the text is placed at the extreme top or the extreme bottom, it may prevent your message from being conveyed to your target audience.


We hope you now know what is a reel in Instagram and how you can create, edit, and write captions for Instagram Reels. With the knowledge of the above do’s and don'ts, you’ll be able to grow your Instagram account in the right way using Reels.

Let’s Build Brands is a marketing agency in New Delhi helping firms attract and engage their target audience. We offer multiple services to our clients like content writing, graphic designing, outdoor advertising, search engine optimisation, etc. If you wish to learn more about the services offered by Let’s Build Brands, head over to this page.

1 Comment

Apr 23, 2023

It seems to me that if you want to create a brand on social media, it's best to do it on instagram, because the reach of the audience will be huge.

You might have a problem if you've never uploaded a video to instagram, check out this article and you'll have no problem compressing your video and uploading it to reels or just to your profile.

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