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Marketing Lead Magnets to Attract Your Audience

Updated: Jul 8, 2023

Have you ever visited a specific website and downloaded a free resource? It may have been a report, cheatsheet, or any other piece of information that was useful for you. These pieces of information are also called lead magnets.

Read on to learn more about lead magnets and some lead magnet ideas that can help attract your audience.

Marketing Lead Magnets to Attract Your Audience

What is a lead magnet?

A lead magnet refers to a unique piece of content you offer to your audience in exchange for their contact information. This is often a piece of data like a report, document, tips or anything that adds value to your audience.

Why do marketers use lead magnets?

Imagine that you open a website and you are prompted to enter your contact information without being offered anything in return. Would you want to enter your contact details?

In most cases people do not want to enter contact information, to avoid spamming. Furthermore, you would also not want to enter your contact information on a website where nothing is offered to you in return for your information. However, when you feel that something of value is being offered to you, like a marketing guide, you are more willing to provide your information. This is often known as incentivizing. This happens because the value of this lead magnet (incentive) makes the exchange of information seem fair to you.

Here are some popular lead magnet ideas that you can use to engage your target audience.

Marketing Lead Magnets

  • Reports

Some people may be seeking an in-depth knowledgeable resource, and this is where reports come into the picture. These reports may be based on research and offer new, valuable insights that help people, like business owners. For example, a marketing agency may offer a report about the best practices to follow on a specific social media platform based on research conducted by their team members, or their learning over time. This report can be provided in return for the contact information of prospects. Then, the business can try to convert such prospects into a warm lead by explaining their product/service offerings to them.

  • Checklist/Handout

A checklist/handout includes valuable information that may be of interest to people in a specific industry/business. For example, business owners may need to post content on social media platforms regularly to engage their target audience. In this case, a handout related to social media content buckets may be offered to them.

  • E-book

An ebook is a valuable document that may discuss a specific topic in detail. For example, an e-book about the latest trends in software may be launched by a software company and offered to prospects. This ebook can also include relevant statistics and how people can benefit from using software in their business to encourage prospects to explore the company’s solutions.

  • Videos

Instead of offering value through e-books or guides, you may choose to provide value to your audience through informative videos. Videos help build trust, as they make it seem like one is directly communicating with an individual.

  • Templates

While searching for lead magnet ideas, you may consider templates, an underrated tool that marketers can use. For example, for the purpose of graphic design, creative design templates may be required. A branding company can offer design templates to prospects. These templates help save critical time of the prospects, hence the resource may be perceived as valuable.

  • Secret ‘’Insights’’

Secret ‘’insights’’ refer to lead magnets that make people curious about specific product/service offerings that can help businesses grow. For example, ‘’cold emailing subject lines that helped me obtain (name of a result)” is one engaging subject line that people may wish to open.


Now that you know what is a lead magnet, you can now create an effective marketing strategy for your brand.

Let’s Build Brands is a marketing agency in New Delhi helping firms promote themselves in the digital space. If you wish to learn more about the services offered by Let’s Build Brands, head over to this page.


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