Techniques To Apply Psychology in Digital Marketing Strategy
Updated: Jul 8
In today’s time, there are multiple websites, videos, blog articles, and advertisements that brands launch to promote their offerings in the market. In such a scenario, the knowledge of human psychology and how it can help brands create a marketing strategy can prove to be beneficial.
We’ve listed some techniques about how marketers can use psychology while creating a digital marketing strategy in this blog post and some marketing psychology examples. Read on to learn more about them.
Leverage the power of social proof
In psychology, a concept called ‘’mirroring’’ applies, which states that individuals tend to imitate the actions of other individuals. Hence, when there is social proof, such as in the form of a testimonial in an ad copy or a testimonial on a website, people are more eager to learn more about the brand and its offerings. You may include very specific statistics in your advertisements. For example, a CRM firm may write, ‘’Helped companies increase customer retention by 25%.”
Use power words in ad copies
The main purpose of any ad copy is to encourage readers to take a specific action. For example, you may want your target audience to click on specific buttons like ‘’Buy Now’’, ‘’Learn More’’, or ‘’Fill Form’’. In addition, power words help encourage users to take particular actions like purchasing a product/service. For example, words like ‘’Now’’, ‘’Today’’, and ‘’Hurry’’ are powerful words that encourage people to act quickly.
When people feel that there is less time left to complete an action successfully, they attempt to avoid any form of loss. Hence, the scarcity principle comes into the picture and makes people feel that they are missing out on something. The ‘’Fear Of Missing Out’’ phenomenon (commonly known as FOMO), is driven by the principle of scarcity.
Advertisers can use the principle of scarcity to drive sales. Popular examples are airline companies using the phrase, ‘’Only 5 seats left’’ or hotels using the words, ‘’Only 10 rooms left’’, to encourage people to make bookings.
The decoy effect refers to a pricing strategy in which three different choices of products/services are shown to the target audience. However, the marketer only intends to sell one of the three products/services and prices are set accordingly. For example, a designer may offer one design at Rs 500, two designs at Rs 1000, and three designs for Rs 1200. Such a pricing strategy encourages the maximum number of individuals to opt for the three designs option, as they perceive the difference in pricing between two designs and three designs to be much greater than the difference between the pricing of one design and two designs.
People tend to obey people in positions of authority, like teachers, doctors, and law-enforcement representatives. Based on this principle, prominent personalities help promote brand’s offerings. This is commonly shown in advertisements on platforms like YouTube, Instagram, and so on, where influencers promote the brand’s products/services with a unique message.
With the knowledge of how you can apply psychology to your marketing strategy and after reading some marketing psychology examples, we hope you have new ideas about creating an effective digital marketing strategy.
Let’s Build Brands is a marketing agency in New Delhi offering services like marketing consulting, advertising, graphic design, content writing, search engine optimisation, social media marketing, copywriting, and outdoor advertising. If you wish to learn more about the services offered by Let’s Build Brands, head over to this page.